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Trying to locate a top quality free lance technology writer and consultant is like trying to find a needle in a hay stack. Such a person needs to be able to:

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• Quickly interpret and understand your technology

• Understand the core buying emotions at both the Executive and engineering levels in order to sell the benefits of your technology

• Write persuasive and compelling copy that is clear, concise, engaging and compelling

• Hit the ground running quickly and meet your schedules so that you can worry less and focus on other business factors

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You need someone with those qualities who can deliver powerful results that increase sales and profits who

seamlessly integrates into your business process. I bring those qualities to your doorstep

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What situation do you find yourself with when you need solid marketing copy to be generated?

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Situation 1:
Your current technical and sales staffs are already overworked and reluctant to write your copy with “hit and miss” results?

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Situation 2:
You find your current writing staff is overworked, overloaded and challenged with an increasing array of new sales mediums and channels?

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Situation 3:
You can’t find freelance copywriters that are proficient in generating various technology copy products and who have limited to no understanding of complex technologies? Are incapable of communicating and translating your products and/or services key features and benefits to your customer’s core buying behaviors and emotions?

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Situation 4:
You have very limited time to spend “training” a freelance copywriter to understand your technology products and services as well as your internal marketing process?

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You just can’t go out and pick up any freelance writer to generate your marketing copy needs.

So, how do you solve these situations?

 

Answer:

You come to someone like me who has been there and done that! Enter Sean P. Crook, MBA, technology copywriter and consultant.

 

 

Extensive Experience & Skills

 

Military Career:
Small town country boy from New England who went to the US Naval Academy and graduated with a BS in Mechanical Engineering. Later became a Naval Aviator, a Space Project Engineer fielding communication satellites, and Naval Acquisition Professional who helped to field the F/A-18 E/F Super Hornet.

 

Civilian career:
Senior engineer developing and operating this country’s overhead satellite intelligence collection assets as well as developing, integrating and fielding systems for ships, aircraft and ground systems supporting satellite collection systems. That career spanned engineering, program management, and, new business development with large defense systems integrating contractors such as the General Electric Company, Lockheed Martin Corp., and BAE Systems, Inc.. Along the way, I became very conversant in hundreds of aerospace and IT technologies that needed to be studied, understood, selected, and integrated into the various system-of-systems programs.

 

I was intrigued and curious while looking for solutions to many challenging problems. Doing so, I became an expert in understanding and communicating highly complex technologies into simple layman’s terms when selecting and selling various technological solutions to the various strategic stakeholders and decision makers.

 

I know the marketing process from both sides of the fence.

 

Being a large systems integrator, I ended up putting solutions together to meet prospect requirements for government agencies and other Prime Integrating company customers. This involved a hefty amount of investigating and selecting various complex technologies that needed to be integrated for space, aviation, shipboard and IT system solutions. I’ve worked across an extensive array of high-technology fields with complex hardware, firmware, and software companies dealing with company executives, marketing & sales directors and agents. I’ve had to be the buyer as well as the seller of many of those different technologies. I understand the buying and selling decision processes from both sides of the fence.

 

Along the way, I had to write an array of various marketing content such as white papers, case studies, marketing brochures, sales presentations, etc.

 

A track record with an Edge

 

I had an enviable track record of performance, having won most of my proposals against major competition. I was always able to discern the “Voice of the Customer” – their most important requirements, their most important selection criteria, and their purchasing behaviors. Our solutions had to communicate the most important features, clearly explaining their benefits, while being able to provide “the proof” necessary to enhance the credibility factor sealing the decision. I did that by writing potent and persuasive copy in a clear, concise, engaging and compelling manner. That was my “Edge”. That track record always translated into being “on-time”, “on-schedule” and “within budget”, and with “the highest quality results”. I always work under that “credo”!

 

Professionally Trained Copywriter with a Broad Range of Skills

 

It had always been a penchant of mine to do my own thing. Corporate life had been good to me. However, never one to shirk a challenge, I struck out on my own. I left the corporate veil and formed my own freelance company offering proposal writing, B2B technology print & online content copywriting, business strategy and capture consulting services. Business has been great and I’ve never looked back. My business strategy and writing skills have aided my clients in growing and expanding their businesses under my consult.

 

I’m always reading technology related material to keep up on the latest advances as well as the new trends that are developing. I’m always looking to improve myself and the services that I provide to my clients.

 

To that end, I became a participating member of the prestigious American Writers and Artists Inc. (AWAI), the leading industry organization for training copywriters. I have attained their highest Circle of Success (COS) distinction, completing their entire core and advanced training programs for Direct Sales Copywriting, Business-to-Business (B2B) Programs, and Web Online Copywriting. I’ve participated in many seminars, conferences and workshops learning from the masters like Bob Bly, Mark Ford, Steve Slaunwhite, Clayton Makepeace, Dan Kennedy and Nick Usborne. I employ proven strategies from these masters that provide high performance and successful results for my clients.

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What’s it like to work with me?

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• You get marketing content that captures and speaks to your clients. Understanding your clients buying behaviors and emotions is critically important to generating marketing copy that gets the direct response that you want. I’ve created content strategies and product for a host of technology buyers that includes corporate level executives, software developers, IT administrators, large aerospace and defense companies, as well as small business owners.

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• I seamlessly integrate into your existing team or work solo. Whatever your needs are, I can work alongside your team in creating and delivering marketing content and strategies that drive sales or I can work alone to meet and exceed your marketing goals.

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• Your business goals are my goals. From the very start of working with you, I make it a point to clearly understand your business goals so that our content strategies work in harmony and get you the results that you want. Whether it is generating more leads and/or increasing conversion rates, I work with you to ensure you achieve the results you want.

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• Proactive, timely and quality results. There’s no handholding involved with me. From the very start, I proactively respond while meeting our agreed upon schedules with content strategies and products that drive to bottom line results.  My credo has always been to provide top flight quality products on time and within budget.

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Getting to know each other from the start.

I offer a free 30 minute telephone conversation for prospective clients to determine if we will be a good team. We’ll review your marketing ideas and the challenges you face. You’ll have the opportunity to ask me any questions you may have about working together and my services. 

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Let me help you get your project on the road to success!

Click here and contact me now!