Welcome and thank you for your interest in my
technology copywriting services.

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If you’re looking for a solid freelance technology copywriter who is highly conversant and comfortable writing technology content both in print and online, you’ve come to the right place. Certainly, you want someone who has a good handle on sales and internet marketing knowledge coupled with solid writing skills.

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If we were sitting across from each other in an informal business meeting, I’m sure you have several questions to query me with so that you could feel comfortable hiring me to assist you with your marketing efforts.

To that end, let me provide you a list of several normally asked questions:

 

"WHAT ARE YOUR QUALIFICATIONS AS A FREELANCE DIRECT RESPONSE COPYWRITER?"

Prior to becoming a freelance technology copywriter, I had spent over 30 years in varied roles in engineering, program management and business development for defense, intelligence and information technology giants such as General Electric Company, Lockheed Martin Corporation and BAE Systems, Inc.

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As you can well imagine, I had to write extensively in the technical and business sales areas throughout my career. White papers, case studies, brochures, data sheets, articles, etc. were the norm. I also had to understand both sides of the fence from a buyer’s and seller’s perspective. Additionally, I had to become extremely conversant across a broad spectrum of high technology areas since we built highly complex system-of-system solutions for the intelligence community, the defense industry and the IT communities.

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I’ve received formal advanced copywriting training as a participating member of the prestigious American Writers and Artists Inc. (AWAI), the leading industry organization for training copywriters. I have attained their highest Circle of Success (COS) distinction, completing their entire core and advanced training programs for Direct Sales Copywriting, Business-to-Business (B2B) Programs, and Web Online Copywriting. I’ve participated in many seminars, conferences and workshops learning from the masters like Bob Bly, Mark Ford, Steve Slaunwhite, Clayton Makepeace, Dan Kennedy and Nick Usborne. I employ proven strategies from these masters that provide high performance and successful results for my clients.

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"DO YOU HAVE A TECHNICAL BACKGROUND?"

I have a B.S. in Mechanical Engineering from the United States Naval Academy in Annapolis, MD and an Advanced Degree Certificate in Aeronautical Engineering Studies at the Naval Post Graduate School in Monterey, CA. I also have an MBA from the University of Southern California. Most of the work I do as a freelance copywriter is in online, direct response, and business-to-business marketing.

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I've written copy in computers, electronics, engineering, software, financial services, information technology, telecommunications, consulting, corporate, online information marketing, and many other areas.

I've learned how to sell to corporate executives, entrepreneurs, managers, purchasing agents, technicians, engineers, IT professionals, investors, direct response buyers, and Internet users.

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I’ve worked across an extensive array of high-technology fields with complex hardware, firmware, and software companies learning how to sell to the likes of company executives, marketing & sales directors and agents, engineers, technicians, and IT professionals. Along the way, I had to write an array of various marketing content such as white papers, case studies, marketing brochures, sales presentations, etc.

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"WHAT KINDS OF ASSIGNMENTS DO YOU HANDLE?"

I cover a broad spectrum of both print and online marketing products and services. See my Services page to get an idea of the marketing mediums and products that I provide.

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But I also provide copywriting for many other marketing communications including ads, articles, press releases, sales brochures, newsletters, Web pages, and sales presentations.

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My specialty is writing powerful, persuasive direct response copy for sales letters, landing pages, emails as well as content offers such as case studies and white papers and a host of other products and services. My copy is potent and compelling driving clicks, conversions and sales while making more money for your business. I bridge the gap between engineer speak and the messages your customers and prospects need to hear.

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"WHAT DOES IT COST TO HIRE YOU FOR A PROJECT?"

It all depends on the type of project you want. I do quote on a project basis. I do not quote on an hourly rate. Let me know what you have in mind and I'll quote you a price. I’m happy to work with you on defining the scope of the project, to make sure my fee fits within your budget.

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Call me at 619-743-4424 to discuss your project and get your free, no-obligation quote. Or fill out my contact form, and I'll get back to you.

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"HOW LONG WILL IT TAKE YOU TO WRITE MY COPY?"

Of course, it depends on the type of project. Normally, I like to have 3-4 weeks for freelance direct response copywriting assignments. That allows me the time to edit and revise until I'm satisfied with the quality of the work that I’m submitting to you.

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If you can’t wait that long, I understand there are always rush jobs. If so, just tell me when you need it and I’ll see if I can accommodate it. If I do take the job, I guarantee that you will have the copy on your desk by the deadline-date--or sooner and it will be the right quality!

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"WHAT HAPPENS IF WE WANT YOU TO REVISE THE COPY?"

Tell me what you want improved and what the changes are, and I'll make them--quickly. Revisions are included in the flat fee we've agreed to for the assignment, provided they are assigned within 30 days of your receipt of the copy and are not based on a change in the assignment made after copy has been submitted.

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Most of my clients are pleased with my copy when they receive it. However, if you are not 100 percent satisfied, I will revise the copy according to your specific guidelines... and at my expense.

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"HOW DO I ORDER FROM YOU?"

I make it easy for you to put me to work right away. Call me at 619-743-4424, email me at sean.crook@techcopywriter.com or fill out my Contact form, so we can schedule a telecom meeting to talk about the nature of your project. If you’re not entirely sure about your project, we can discuss it and determine the best path forward and within your budget.

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Once we’ve agreed on the assignment and deadline, I’ll analyze the project and send you your free, no-obligation quote. Normally, I can have that to you by the next day.

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I'll also send a brief checklist that will help you collect the information I need to get started. Don’t worry about organizing anything – I’ll do that. Just collect all the information you can, and send it to me. If I have any questions, I’ll pick up the phone and ask.

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Once you give me the go-ahead, I’ll analyze the background information and write the assignment for you. You will receive your copy on or before the deadline date. And remember... your satisfaction is guaranteed.

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"DO YOU DO DESIGN AS WELL AS COPYWRITING?"

My expertise is copywriting. I am not a graphic designer. I usually do provide suggestions on the general layout and choice of graphics to enhance my content.

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However, if you do need design as well as copy, I can:

·      Work with your preferred designer or design firm, or

·      Recommend a number of high quality freelance designers who special in both the layout and design of both print and          online marketing materials

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Both way, I will collaborate closely with your chosen designer to make sure the copy and graphics work together to increase response.

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Also – upon your request, and at no additional charge – I will review the design proofs before they go to press to make sure all elements are laid out for maximum effect.

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Just call 619-743-4424 or fill out my Contact form, and I'll get back to you right away.  

We’ll discuss your project and determine what works best for you.