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SERVICES

Direct Response & Online Copywriting and Marketing Strategies for Technology Companies

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Impactful, engaging and compelling copy for the technology industry that generates leads and converts. It can be challenging to find a capable and competent copywriter with experience in high-technology that knows how to bridge the gap between the engineers and the sales professionals and who can write in simple, concise, clear to understand, and engaging ways to your business buyers. I’ve spent over 30 years in various high technology industries and know the business from both sides of the fence as both a buyer and a seller. 

WHITE PAPERS

Selling something new, complex or expensive? Then you just might need a most persuasive medium that uses facts and logic to promote your B2B product, service or methodology. Most technology buyers need white papers to follow new trends, to find information, to compare products, to justify a purchase, or to build a list of vendors.

Let me help you to determine if a white paper can build credibility for your product, service or methodology, generate new leads, educate your prospects or redefine a market or important issue. I have extensive experience in developing this marketing medium that ranks in the top marketing content for B2B companies, particularly in the technology arena.

CASE STUDIES

Why need a case study? You want to showcase the positive experiences of your happy customer clients. Doing so, you build credibility in the eyes of future clients; educate them on why a current client chose your product or service and how they are using it; and validating that there was a positive outcome that was worthwhile to invest in.

This is a most versatile marketing medium that can be used in a variety of ways: websites, blogs, sales process, PR, direct marketing (email, print), Trade Shows, Advertising, training sales people/employees, proposals, and annual reports.

I seamless integrate with your sales professionals and happy clients to interview and develop the highest quality product featuring the benefits of your product or service solution. 

LEAD GENERATION

Landing Pages: One of the most important online marketing products that sells and converts prospects into clients is the landing page. You need a B2B copywriter that knows the “ins and outs” of writing and designing pages that convert. That includes pages that build credibility early, captures e-mail addresses from non-buyers, arouses curiosity, pulls an emotional hook, solves the reader’s problem, and offers bonuses with a money back guarantee.

 

E-mail Marketing & Online Sales Letters: When attempting to capture new leads and convert them to future clients, it’s essential to grab the prospects attention, state the problem the prospect is having, offer a solution coupled with documented proof, and provide a call to action to engage and capture the prospect.

 

Direct Mail:

Having a well thought out marketing strategy and campaign for your lead generation is imperative for increasing your future business base. I employ all the tools, rules and strategies of the masters to create your lead generation marketing products.

NEWSLETTERS

A newsletter is one of the best marketing tools that allow you to stay in touch with your existing customers while building trust with new prospects.  If you need help with content development and publishing for your newsletter, I can provide services such as:

  • Developing a template with your designer that establishes your branding image

  • Determine a comprehensive set of topical articles for a series of newsletters

  • Edit or create content for each issue

It can be very time consuming and a resource draining challenge for many companies to create content and publish a newsletter. Most often, existing staff have a difficult time finding the necessary time while lacking the proficient writing skills demanded to do a timely and quality job. Here’s where I can help. 

BLOGS

Much like newsletters, blogs are another marketing medium that allows you to stay in touch with your existing customer base while nurturing and building trust with new prospects. Blogging shares some of the same attributes and challenges that many companies have: insufficient time and skills to promote a timely and quality job in the face of more important marketing content for generating new leads and converting prospects into new customers.

 

If you want to start a blog or if you find yourself overwhelmed with maintaining your existing blog, I can help you.

 

I can assist you with:

  • Determining the periodicity and the messaging focus for your blog

  • Determine potential topics with your marketing staff

  • Determine the best methodology and calendar for editorial review

  • Develop necessary article blog content (if necessary)

  • Interface with any SMEs you have for content potential and review

  • Provide drafts for review prior to publication and revise as necessary.

  • Publish if so desired.

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See something that I can help you with immediately?

Click here to contact me now!

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